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Prevalent of online shopping directly leads to the slump of retail sales in US
09-16-2014  |  News  

The media published a article on the analysis of online shopping on tuesday: A growing number of customers become more and more involved in online shopping instead of traditonal consumption model, which has caused a great influences on retail business. The following is the details:


In recent days, retailers in U.S. are facing a problem of customers being declined sharply due to the prevalent of online shopping. More retailers have been force to sell out the stores or reduce the number of stores.


According to the researches that provided by ShopperTrak related to each big retail store traffic data, in addition to the small rebound in April this year, retailers' bussiness are down 5% every month in the past two years. According to the ShopperTrak, even the weather gets warmers, the traffic in retail stores still drop down 7% in June and drop fell nearly 5% again in July.


There is no doubt that consumer preferences really brought stress to retailers. People today are no long to us in every store and buy items relying on the spur of moment. Now consumers increasingly use mobile phones and computers to compare the price and search promotions to better items. Even by providing discounts, retailers seem can't attract customers like they used to be.


The giant American retailer warned the investors on Tuesday that financial data may be lower than expected since promotional activities can't make the customers return to the traditional stores. After six consecutive quarters of decline in traffic, the whole retail business could be still in decline.


The whole U.S. retail industry is losing traffic at the moment. Last month, the discount retailer--- Family Dollar Stores said that due to the decline in traffic, the company's sale fell by 1.8% in the quarter. The United States census bureau data shows that online sales now account for more than 6% of the total volume of retail sales. In the past two years, the Internet sales grow more than 15% every season, and causes a more and more serious influences on traditional stores.


Earlier this year, Staples---chief executive Ronald Sargent (Ronald Sargent) said to investors, since there are nearly half profits of company's sale are come from online stores. They may decide to shut down hundreds of stores in the next two years. He said that this decision wasn't made in haste but in serious consideration. For the long-term benefit of the company, he knew the decision is correct.

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